A / B testing, the process of exposing random visitors to one or more variables, is among the most effective strategies for optimizing user experiences and conversion rates.
Here is a list of A / B testing tools. There are dedicated platforms as well as full design suites with multiple test applications. Test the layout, images, copy, etc. Run basic split tests or multivariate tests. Many of these tools have free plans for a limited time, but most are paid.
Optimize is Google’s platform for testing websites and apps. It natively integrates with Google Analytics to help you identify areas of your site that need improvement. Run A / B and multivariate tests, including split URL redirection tests to test distinct pages against each other. Price: Free for a basic account. Contact sales for corporate pricing.
Adobe Target, part of Adobe Experience Cloud, is a service that identifies your best content through easy-to-run tests. A / B test your entire experience including images, copy, user interface, etc. In the Visual Experience Composer, select and edit any individual element of your site (desktop or mobile) to include in your tests, such as slide show carousels or pop-ups. Contact for prices.
Optimizely is an experimentation platform for the web, mobile, television, game consoles and even the Internet of Things. Experience every part of your customer experience, from the front end to master data and business logic. With Optimizely Program Management, collaborate, run and report on hundreds or thousands of experiments. Users submit, prioritize, collaborate and track experimentation ideas in one place. Optimizely’s statistics engine provides real-time results. Contact for prices.
Crazy Egg is an analytics platform that tracks and optimizes the behavior of website visitors to improve user experience and increase conversion rates. In addition to heat maps and session recordings, Crazy Egg offers A / B testing to optimize web design for purchases, subscriptions, and email signups. Use the A / B Test Page Editor to edit items in your online store. Choose a goal such as “Sell more products” based on a URL, form submission, or link clicked. As soon as it detects the winner, Crazy Egg automatically sends more traffic to that variation, producing as many purchases or email registrations as possible. Price: Plans start at $ 24 per month.
Kameleoon is an A / B testing, full-stack development and customization platform. With unlimited A / B and multivariate testing variants, Kameleoon enables brands to test and optimize every desktop and mobile experience. Use one of Kameleoon’s existing goals, or create your own, to track how an A / B testing increases visitor conversion rates, retention or engagement. Preview exactly how your test hypotheses work for your target audience with a simulation tool. Manually allocate traffic to a variant or let Kameleoon automatically push traffic to winning variants. Contact for prices.
Zoho PageSense is a conversion optimization and personalization platform. Test two or more web pages to see which one gets the most conversions. Target a segment of visitors for your experiences. Enable heatmaps in each test to see how your visitors interact with each variation. Track revenue, clicks, engagements, pageviews, and events. Access form analysis, heat mapping, session recording, and more. Price: Plans start at $ 16 per month.
VWO is an A / B testing platform for marketing teams. Design and launch new experiences quickly with an intuitive point-and-click editor. Test several combinations via multivariate experiments. Automatically adjust the gaps between variations. Improve your analysis with qualitative user insights using built-in session replays, heatmaps, and contextual surveys. Contact for prices.
AB Tasty is a platform for building and deploying web experiences to deliver better experiences for visitors. Create user segments, start from preconfigured templates, then customize. Create any combination of goals to assess performance. Choose what portion of your traffic is exposed to testing and compare the results. Easily send your campaign performance data to the analytics tool of your choice. Contact for prices.
Freshmarketer is a platform for data driven experiences. With follow-up goals, assign actual income to each event. With detailed test reports, see why one variant dominates the others with detailed metrics like conversions over time, unique conversions, importance achieved, and more. Price: Free up to 100 marketing contacts. Premium plans start at $ 19 per month.
Convert is an A / B testing tool for optimizing websites. Convert A / B Testing offers real-time reporting, flicker-free testing, customization, third-party goal tracking, and rich reporting. Test on multiple properties and run unlimited tests and variations. In addition to A / B testing, Convert offers multivariate testing and multi-page experiments. Price: Plans start at $ 699 per month.
Unbounce is a drag-and-drop builder for building, publishing, and testing brand-targeted landing pages. Easily run A / B tests with just a few clicks. Duplicate an existing page, edit your elements, and split the traffic 50-50. Optimize performance by comparing conversion data and promoting your winning page to Champion. Repeat the process by testing your Champion Page against a new Challenger and continue to increase conversion rates. Price: Plans start at $ 90 per month.