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When done right, blog content can provide an amazing opportunity to build relationships with your customers. A well-crafted blog post not only provides useful information to your target audience, but it also helps cultivate the sentiment and trust so essential to retaining customers and turning prospects into buyers down the road.
But even with the perfect content queued up and ready to go, it’s knowing how to promote your blog that ultimately unlocks its full digital potential. In fact, if maximizing the reach and impact of blog posts is part of your larger content marketing goals (as it should be), having a blog promotion strategy is essential. effective.
So how do you turn every new post into a brand marketing dynamo? Adhering to these five blog marketing basics can help you cut through the noise and get your business blog posts in front of prospects across the web.
1. Tackle SEO first
Regardless of your goal or industry, increasing the visibility and reach of blog posts these days should always start with search engine optimization (SEO).
Although technical and sometimes difficult, sticking to the fundamentals of SEO when creating a blog is how you develop relevant blogs that grab Google’s attention and ideally rank your business on Pages. important search engine results.
Keyword research is foremost in any blog optimization process. This involves identifying the search phrases your customers are looking for that offer the best opportunity to move up the search engine ladder. Luckily, there are a number of tools (Google Keyword Planner, Ahrefs, Moz, to name a few) that can help with this process and make things a little easier for your marketing team.
Related: 7 Reasons SEO Matters for Every Startup
Anchored in a cache of researched and approved keywords, your strategy has the essential foundation needed to shape high-quality content that reaches more users and generates more traffic for your site. And once that keyword map is in place, you can start focusing on other SEO elements that search engines seem to appreciate in new blog posts, such as:
- Internal links. Whenever you publish a new blog, think about other blogs on your website that can provide additional value to the reader. Include these links, if applicable.
- High authority external links. Consider linking to a few high domain authority (DA) sites that logically reinforce your content.
- Subtitles. Using keyword-focused captions like h2s and h3s is a great way to break up text and improve readability.
- Optimized metadata. Google’s crawlers appreciate posts with meta titles, tags, and descriptions that provide relevant content and match searcher intent. When creating metadata, be sure to naturally incorporate keywords into each metadata item.
Related: Why Meta Tags Are Still Linked To SEO – And The Best Way To Use Them
Following basic SEO rules is a great way to increase posting potential and create a basic framework for promoting your blog in search results. But while doing so, it’s important to stay focused on creating quality content. You should also avoid Keyword filler at all costs.
Low-quality, keyword-soaked blog posts that don’t add value always run the risk of incurring the wrath of Google, making it crucial to carefully monitor the process.
2. Maximize content exposure on social media
Social media sites offer a direct connection to some of the largest communities online, allowing you to proactively market each new blog post to thousands, if not millions, of potential customers at once.
Sharing this valuable information on the most relevant social networks not only keeps your followers up to date with the latest company news, but also creates an additional and powerful online asset to inspire engagement and encourage readers to take the next step.
There are many ways to leverage social media platforms to promote your blog posts online. For starters, a link to your blog page in every social media bio makes it easy for followers and newcomers to access and share new posts anytime.
You can also add social sharing buttons to each new blog page. This allows readers to instantly share valuable content on their social networks, potentially exposing your blog to hundreds or even thousands of other users with each new visitor.
Hashtags also offer a great tool to extend the reach of blog posts and drive more blog traffic on every social media platform. Using relevant hashtags to market your blog creates an immediate connection between your own blog and trending topics or events, potentially putting your brand at the center of the conversation.
Related: Learn how to grow your social media following with hashtags
And by sticking to a consistent social media posting schedule and promoting blogs at optimal times, you can cultivate the trusted resource of industry information customers trust when they need it most. need. Whether it’s through your Twitter account, a relevant Facebook group, or your Instagram business profile, consistent and timely use of social media can give your blog marketing efforts an edge over your competition.
No matter what social media accounts you use to promote your blog, it’s hard to deny the value that a smart, active, and robust advertising approach can bring to your website and business.
3. Share your blog content on social bookmarking sites
Like social media, bookmarking platforms offer a great opportunity to grow your audience and drive blog visitors to your site. Online forums as dynamic as FlipboardStumbleUpon and Digg allow users to save and organize their favorite web pages from one central location, making it possible to submit and share your existing blog posts with users and drive higher levels of engagement. students.
Adding social bookmarks to your blog promotion strategies is a fairly simple process, as you only need to locate the platforms and submit your content. For those looking for more targeted blogger outreach, the web offers a wide range of niche social bookmarking sites to choose from and promote your blog. A few examples include Zest (for marketers), BizSugar (focused on small businesses), Manage WP (WordPress-based), and Techspy (focused on technology).
Although each site has unique settings and usage rules, there are several general guidelines to follow when promoting your blog on bookmarking platforms:
- Include a featured image. Including an eye-catching image with each post can help your blog stand out and get more clicks on favorite newsfeeds.
- Consider your titles. Titles are often the first thing users see when browsing a bookmarking site. Focus on creating catchy, captivating headlines that compel further action.
- Add bookmarking buttons to your blog. Making popular blog posts easy to bookmark also makes them easy to save and share on the go.
4. Promote your blog with email marketing
With so many social media and promotional opportunities on the web these days, email marketing may seem like yesterday’s news. Still, email is still one of the best ways to promote your awesome content to customers and generate personal, meaningful conversation about your brand.
Of course, timing is everything when it comes to optimizing factors like open rate and clicks among your email subscribers.
But with the right bulk messaging tool and a solid email marketing plan at your team’s fingertips, you can turn every new post (and even existing ones) into a positive blog promotion haven, creating an active community of blog fans eager to read every new preview.
Building a more effective messaging strategy to promote your blog involves following several messaging rules of thumb, essential guidelines for maximizing engagement and driving clicks. Things like keeping your email copy short and concise, including relevant images, and creating compelling calls to action are key to optimizing each message and attracting more visitors.
Related: Reach more people with a better email marketing strategy
5. Look for guest posting opportunities
Also known as guest blogging, guest posting can be a great way to promote your blog and expand your brand footprint online. It also provides a powerful opportunity to build industry authority and position yourself and your business as a benchmark in your field.
Guest posting involves reaching out and partnering with other sites in your niche or industry. Once that connection is established, you can come up with story ideas and submit high-quality guest posts that increase brand visibility online.
Each new guest post not only creates a digital asset that Google can crawl and index in searchbut also (ideally) includes a blog link directly linking to your blog and directing even more potential customers to your content.
The process of building relationships with other websites and bloggers and pitching new ideas can sometimes be time consuming and even quite challenging. Still, the potential gain in terms of higher search authority, visibility, and blog traffic is often worth it.
And once those connections are established and secure, you have nearly limitless opportunities to promote your content and build the buzz you need to maintain a consistently successful blog.