Building your mailing list should be a priority for your business.
Email is one of the most effective tools in your marketing arsenal. In fact, data from McKinsey shows it’s 40 times more effective than Facebook and Twitter combined when it comes to winning new customers.
So how can you encourage people to sign up for your mailing list?
Here are six great tools you can leverage to accelerate your list growth.
1 – Large registration forms
At the most basic level, you need to make your signup forms engaging and user-friendly.
Plain forms don’t entice your website visitors to take the plunge and sign up for your list. The majority of visitors will also abandon forms that are cluttered or have too many fields to fill out.
To encourage signups, focus on visual appeal — think fonts, colors, animations — and ease of use. Get rid of non-essential fields, even if it’s information you want for your marketing strategy. At this stage, it is better to attract subscribers – you can collect information about them later.
2 – Subscription popups and slides
Next, consider adding well-timed subscription popups to your website. You can configure them to appear at strategic points in a website visitor’s journey.
Did someone just spend time reading one of your blog posts, browsing your products, or using one of the interactive tools you offer? Excellent! It means they are interested in what you are doing. This is the perfect time to try and convert them with a pop-up suggesting they sign up for your mailing list to stay up to date with news and offers.
3 – Exit Intent Tools
Someone is about to leave your site. Ouch! It’s time to make one last attempt to get them to sign up for your list.
This is exactly what exit intent tools are for. As their name suggests, these tools recognize a visitor’s exit intent – their cursor approaching their browser’s “back” or “close” button, for example.
When this happens, they take action. For example, they can display a “before you go” popup. Here, you can ask visitors if they’re sure they want to leave, capture their attention with interactive elements, or offer a juicy incentive for signing up.
4 – Split Testing Tools
How do you know which elements of your strategy for driving email signups are actually working? And how can you be sure that something else wouldn’t work better?
This is where split testing tools (also known as A/B testing) come in.
These tools allow you to display alternate versions of different elements, such as signup forms, landing pages, and pop-ups. You can try out different layouts, fonts, color palettes, and visuals.
Website visitors will randomly see one or the other.
Then, you can compare the number of signups resulting from each version and opt for the one that worked best.
5 – Giveaway and Quiz Plugins
One of the most effective ways to get people to sign up for your mailing list is to offer something in return. Giveaways and quizzes are prime examples.
All people have to do is enter their details and – in the case of the quiz – answer a few questions. They have a chance to win a prize. And you get their valuable contact details.
If your website is running on WordPress, there are some fantastic plugins that make this whole process simple. By making it as fast as possible, they turn the giveaway/quiz strategy into one of the most profitable ways to gain followers.
6 – Landing Page Builders
Finally, a great landing page builder can also drive email signups. As mentioned above, offering something in exchange for website visitors’ contact details is a great incentive. Besides giveaways and quizzes, giveaways like e-books, cheat sheets, and white papers are also fantastic options.
However, you need to highlight them properly.
Suppose you have just published an e-book or a free course. If you just put this information on your regular website or blog, visitors can easily overlook it.
By creating a specific landing page for your book or course, you can put the spotlight on it. A landing page is a distraction-free space for visitors to get information about the value of your freebie — and sign up directly to your list to gain access.
Building your mailing list is essential. Having a comprehensive list will help you leverage email marketing to convert customers and grow your business.
To grow your list, however, it’s essential that you invest your time and money in the right tools for your website. Signup forms, exit intent popups, split testing tools, and plugins to help you promote your giveaways are a big help when it comes to growing your list.
Featured artwork: Freepik