83% of ad blocker software users rate autoplay



Survey Also Finds 71% Find Promotional Pop-Ups “Very” Boring

While most distractions on the Internet are boring, some are more so than others. When asked to rate six common internet distractions on a scale of “very,” “somewhat” or “not” boring, 83% of respondents to a global survey of 754 ad-blocking software users rated them. boring autoplay / floating videos. In second place, 71% of respondents rated promotional pop-ups as “very” boring. The survey was conducted in August 2021 by Adblock Inc.

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To complement internet distractions, respondents were asked to rate newsletter pop-ups, cookie notifications, survey request pop-ups, and social media share buttons. The six distractions were selected based on feedback from tens of millions of people around the world who use AdBlock software.

When ratings of “somewhat” boring are added to “very” boring, over 90% of respondents said they found five of the six distractions boring. The only distraction found to be annoying by less than 90% of those surveyed was the share buttons on social media.

“We all encounter too many intrusive and annoying ads that interrupt our browsing experience. Our ad blockers do a great job of getting rid of a lot of them, but ads are just one of the many distractions on the internet, ”said Matthew Maier, CEO of Adblock Inc.“ We wanted to identify what our users all over the world find it boring and how boring they think they are. So we asked them.

The full survey results are as follows:

“As the company responsible for AdBlock and Adblock Plus, we are well positioned to further improve the Internet user experience,” said Maier. “Our mission is to create a distraction-free, worry-free internet experience for everyone.”

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