Social media marketing is essential for increasing traffic to your website, landing pages, blog posts, etc.
Social media can help you build brand recognition, build community around your business, and increase your bottom line. It can also be a key driver of traffic to your website.
It is the second most frequently cited benefit, just behind brand exposure and ahead of lead generation, brand loyalty and increased sales.
Here are nine ways to get more social media traffic fast:
1. Optimize your social profiles
People look at your bio section or profile to learn more about your brand.
It needs to quickly communicate your brand’s value proposition and set your tone. Be clear and concise to grab the attention of your ideal audience.
Don’t write the whole story of your business in organic. A few lines are enough. Then connect your bio to your site with a CTA (call to action) for your homepage or landing page.
2. Leverage social proof
You can use social credibility to boost the value of your site.
Social proof is basically like any testimonial or review because it integrates the human voice into your brand experience. When people are looking for information or recommendations about a product or service or considering making a purchase, they are looking for reviews and referrals.
Make sure to embed reviews, comments, social media comments, comments, etc., into your website. Your “About Us” page works great for this.
You should only use social proof that you are allowed to reuse. Include third-party media coverage about your brand.
Take a look at Grammarly’s Company Profile on LinkedIn to see how they used the number of customers (30 million people and 30,000 teams) as social proof.
Grammarly uses social proof on LinkedIn
PRO TIP: Be brief. Encourage viewers to click on the “Learn More” button.
Two rapidly growing social media platforms that can be great options for speeding up your web traffic and social media presence are Reddit Pinterest.
They can help you based on your audience, topics, and interests.
Reddit, with its 52 million daily active users, can be a great opportunity for you.
It’s easy to find subreddits (i.e. forums) in your niche. Take part in the debates. You can post your questions, comment and share detailed educational insights. People will ask you for advice if they find it useful.
PRO TIP: Don’t use Reddit to directly promote and market. Provide value. Selfishly written advertising is not something everyone wants to read. This will likely result in negative comments on the forum and potentially get you banned from the platform if you do so repeatedly.
Pinterest average currently 478 million monthly visitors, an increase of 30% year-on-year.
It is a powerful tool for consumer discovery and is very effective for content marketing. Besides, 60% of Pinterest users are women, which matters if this is your target audience.
4. Time your posts correctly
It’s impossible to drive traffic to your site if you post social content when no one in your audience is engaging.
Pick the best time to get the most views. Examine your data instead of following social media post sync best practices. Find out when your target audience is most responsive. Applications like Push Social can help you build and run effective paid and organic campaigns powered by social engagement data.
5. Highlight your share buttons
Suppose someone comes across your blog and likes the content.
They may consider sharing a post, but cannot find a way to do so. They advance.
You can prevent this by incorporating share buttons next to your content. Then, as proof that people find your content worth sharing, you can view the number of shares.
6. Promote your content
Many content marketers neglect to use social media to promote blogs or other relevant content.
You should, at a minimum, promote your high quality blog posts to increase visibility.
You can drive traffic to your website by sharing snippets or teasers through social media with a link. This can encourage visitors to visit your site for more information.
You can also promote older but still relevant content on social media that will interest new subscribers.
PRO TIP: Share the same content multiple times to attract people who may not have noticed or seen it before.
7. Engage your audience
Your target audience should be the center of your social media content.
Provide content that is useful to them. Then encourage and engage them to help them achieve their goals.
To increase engagement:
- Focus on open questions when creating content.
- Ask questions that elicit a response.
- Ask yes / no questions, or use a multiple choice format.
- Organize a survey.
- Organize interactive quizzes and award prizes to the winners.
8. Be responsive
Respond to all comments on your social media posts – this will make your audience feel valued.
And include a link to your website for more information.
You can differentiate your brand by responding quickly. Your competition may have deeper pockets, but if you’re responsive, engaging, and show that you really want to build relationships, your brand will stand out.
Integrate customer service with your social networks to make sure your brand responds to queries or complaints quickly. Customer experiences are not only important to you, but they also provide potential customers with proof of how your business will treat them.
9. Be visible
Social media users respond better to visual content than to text.
This content includes images, infographics, videos, and presentations that can be used to bond emotionally with your target market and generate strong reactions.
Today, people have an attention span of less than nine seconds, which is less than that of a goldfish.
Our brain can recognize a familiar object in only 100 milliseconds, making visual content the best way to communicate.
This means that images are more important than ever, especially on social media.
You can use images alone or in conjunction with text. Use authentic photos instead of stock photos to connect with your target audience and customers.
Creating infographics will help you reuse your content.
Merriam webster defines an infographic as “a graph, diagram, or illustration (such as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking manner.”
Infographics are useful for translating complex or detailed information. Make data easy to understand at a glance.
Also use video, both live and recorded.
If you don’t consistently produce videos for your social networks, you’re late.
You need to create content that’s relevant to your customer journey and amplify it to help you connect with your audience – and gain more followers and engagement with your brand.
Live video increases interaction. One example is to organize a question-and-answer session every week to engage with your audience. You can host it live or have your audience submit questions ahead of time to make sure you’re ready to answer them. Additionally, you can create video webinars and similar presentations to draw people to your site.
These social media strategies can help you get more visitors to your website. If you are consistent, your efforts will lead to results.