Two trendy New York-based fashion brands are heading to Dallas in time for holiday shopping.
At the NorthPark Center, Sarah Flint will be opening a shoe store with shoes designed for style and comfort, a claim she makes not only for her flats, boots and pumps, but even for her 6-inch heels. The store opens on November 24.
Something Navy, created by pioneering influencer Arielle Charnas, will open a pop-up in Highland Park Village on December 1.
And Katie Kime, an Austin-based lifestyle brand that uses bold prints in fashion, paper and home decor, will be part of a one-day pop-up event on Knox Street on November 20 along with other brands. including Dallas Silk Art, jewelry makers Madison McKinley and Mignonne Gavigan, and Los Angeles clothing brand Buru.
Charnas first asked her 1.3 million followers about where she should open her next Something Navy pop-up.
âDallas has always been a huge market for me, both from a consumer and social media perspective,â Charnas said. She has been a style influencer since 2009 and made Something Navy a clothing brand in 2018.
Charnas said she has been thinking about Highland Park Village since she first came to Dallas that year for an in-store meetup in Nordstrom, where she launched her first collection. Nordstrom said at the time that this was its most successful brand launch.
On that trip, she took a detour, she said. âI am so in love with Highland Park Village.â
While the store is now a pop-up, she hopes to make it a permanent space. CEO Matt Scanlan said the company is at the start of a retail expansion with two stores in New York City and one in Los Angeles. This is the fourth store and the brand is planning 10 stores next year.
Sarah Flint has been trying to change the women’s shoe industry since she was 25. Flint, 33, believes women’s shoes don’t have to look like orthopedic shoes to be comfortable. Shoes have been her passion since she was a girl, and then she loved splurging on beautiful designer pairs that she could only wear for an hour or two.
âMy most expensive shoes were the least used,â she said.
Flint learned the shoe trade working in factories in Italy after graduating from the Fashion Institute of Technology. Her shoes are handmade in Italy and she designs them with features like arch supports and wider toes. About 150 styles and colors are available, and the most popular pump, Emma, ââcosts $ 445.
It started out as a wholesale brand, but decided in 2017 that it could sell its shoes at least 40% cheaper by going directly to consumers after seeing the now-defunct Barneys New York mark up its shoes. from $ 400 to $ 800.
She has celebrities including Lady Gaga, Amal Clooney, Reese Witherspoon and Cindy Crawford, who is also an investor. What she’s proud of is that “they have access to any designer brand, but they wear our shoes in their off life, which is a testament to that.”
Flint is also changing the experience of shoe stores. There is one wall with all sizes in four styles that buyers can try on before asking for help. And the store is supposed to look like someone’s cozy living room. Flint’s other two pop-up stores are in Georgetown and New York, where his company is located.
Kime is hosting a series of one-day pop-up events in Dallas, Austin, Fort Worth, and San Antonio. She has had her hands full of supply chain issues this year, but said she plans to open short-term rental pop-ups in 2022 and 2023 and possibly permanent stores.
Her Dallas-themed canvas print with sketches of a woman with long hair and the Big Tex from the State Fair of Texas is her third most popular design, behind Marfa and New York.
Even before the pandemic, direct-to-consumer brands had decided to open stores to reach more buyers and grow their businesses.
The pop-up concept allows shopping centers to add new brands to their mix, to test and learn without offering a long lease. Leatherology, for example, opened a pop-up at NorthPark, the brand’s first store. It will remain open until February.
Looking for more business coverage? Click here to read all retail news and updates. Click here to subscribe to D-FW Retail and more newsletters from The morning news from Dallas.