ATELIER BUILD-A-BEAR CONTINUES 25TH ANNIVERSARY CELEBRATION WITH NEW ANIMAL VAULT AND SPECIAL STAR WARS™ COLLABORATION | national company

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Build-A-Bear Workshop Launches New Limited Edition Collectibles and Exclusive Collaborations as Part of One-Year Anniversary Event

ST. LOUIS, April 25, 2022 /PRNewswire/ — Build-A-Bear Workshop (NYSE: BBW) continues its celebration of silver throughout the year to commemorate its historic 25th anniversary with exciting new versions of the safe and new collaborations with popular licensed partners! Expand your collection with these unique furry friends that promise to be filled with hearts and hugs!

CELEBRATE 25 YEARS OF FURRY FRIEND WITH THIS EXCLUSIVE RELEASE FROM THE VAULT

Following successful reimaginings of classic furry friends including Chubby Cubby, Curly Bear and Blossom Bunny, Build-A-Bear today announced the launch of Furever Hearts Bear. Inspired by the 2012 design, this bear is the perfect addition to your collection! Available exclusively online, this limited-edition bear has a unique pink heart-shaped nose, glittery paw pads, and a silver commemorative 25th Celebration Collection emblem on its right paw pad.

New furry friends inspired by the classic Build-A-Bear plush will come out of the vault every month. Collect them all and use the handy Collector’s Guide to keep track! Don’t miss a release by visiting the 25th Celebration page to learn more and sign up for updates throughout the year!

NEW COLLECTIBLE JUST FROM THE STAR WARS GALAXY

Bring home the Empire’s most formidable force with the limited edition Darth Vader™ – Inspired Bear! This legendary Sith Lord™ is represented in Build-A-Bear form and now available in a special silver edition. The Darth Vader™ 25th Celebration inspired bear is the perfect commemorative gift for STAR WARS™ fans and collectors of all ages! This special edition plush is available for a limited time in stores and online. And get ready for May 4th with the action-packed STAR WARS™ collection! Give any fan or collector in your life the coolest gift in the galaxy.

As part of the brand’s continued 25th anniversary celebration, Build-A-Bear will be releasing limited editions of fan-favorite characters throughout the year! With updated designs, including special silver details, these furry friends are must-have additions to any Build-A-Bear fan’s collection! Sign up to be updated on new releases on the Build-A-Bear 25th Celebration page.

STAR WARS and related properties are registered trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

CELEBRATING 25 YEARS OF MEMORIES

As Build-A-Bear celebrates 25 years of fun and laughter, guests are invited to share their favorite and craziest memories – or create new ones! Guests can join in the celebration and “Show Your Stuff” by uploading photos to the gallery on buildabear.com or posting them to social media using #buildabear. With over 200 million furry friends created since the company was founded, there are sure to be many memories to share, whether it’s a photo of a very first Build-A furry friend – Bear, furry friends commemorating special moments or making a whole new furry friend. The birthday is the perfect opportunity to remember past hugs and celebrate future hugs by creating an epic time capsule of memories and personal stories.

JOIN THE BONUS CLUB

The Build-A-Bear Bonus Club will offer exclusive offers to members in-store and online throughout the year. Bonus Club members will be among the first to receive news about the latest products, events and upcoming surprises. Sign up online to start receiving the latest updates.

Stay tuned for big announcements throughout the year on exciting partnerships, more releases from the Vault, commemorative plushes from premium licensed partners, and MORE! Visit the 25th Celebration page to learn more or sign up for updates throughout the year!

ABOUT BUILD-A-BEAR®

Build-A-Bear is a multi-generational global brand focused on its mission to “add a little more heart to life” appealing to a wide range of consumer groups who value self-expression by creating their own “furry friends” to celebrate and commemorate life’s moments. Nearly 500 interactive brick-and-mortar outlets operated in a variety of formats provide customers of all ages with a hands-on entertainment experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital shopping experiences on buildabear.com, including its online “Bear-Builder”, the animated “Bear Builder 3D Workshop” and its adult-only “Bear Cave”. Additionally, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for children and adults. adults which fulfills the company’s mission, while the company also offers products wholesale and in non-plush consumer categories through licensing agreements with major manufacturers. Build-A-Bear Workshop, Inc. reported total revenue of $411.5 million in fiscal 2021. For more information, visit the Investor Relations section of buildabear.com

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