Best WordPress Ecommerce Plugins of 2021


The best WordPress ecommerce plugins can help you set up and manage your online sales simply and easily.

With the current state of the world locking us all in our homes, we are turning more and more to the Internet (as if we already aren’t spending too much time there!), And if Jeff Bezos can increase his wealth further. $ 185 bn in 2020 by selling us stuff, why shouldn’t we try to get a piece of the pie – even a few crumbs would be more than enough for most of us.

With that in mind, we’ve reviewed five of the best WordPress plugins to help you set up and manage your growing online sales empire …


(Image credit: WordPress)

1. Easy digital downloads

The best WordPress plugin for selling digital products

Reasons to buy

+Only for digital sales+Reasonable prices

Easy Digital Downloads (or EDD) presents you with a clean interface to help you sell your digital products (text, audio, etc.). The WordPress plugin is free, but you have to pay for the service. The installation process is as easy as you would expect for a plugin, and you can start filling your store with your items.

There are different levels of memberships available, which start with Personal Pass, for $ 99 per year. Some of the features at this level include an “Add to Cart” pop-up, free downloads, variable printing, and PDF invoices.

If you want additional features, the price goes up. Extended Pass ($ 199 per year), gives you a link to Zapier, discounts, personalized reviews and prices, recurring payments and content restrictions.

Business Pass ($ 299 per year), adds wishlist, purchase limits, recommended products, and front-end quotes, among others.

All Access Pass ($ 499 / year) is the only level that allows you to use your account on an unlimited number of sites (others limit it to one). It also includes additional features like Fraud Monitor, Campaign Tracking, QR Codes, Discount Code Generator, and User History.


(Image credit: WordPress)

2. Ecwid ecommerce shopping cart

Get started in the ecommerce world easily with Ecwid

Reasons to buy

+Free option+Can sell physical and digital products+Works on other platforms

Selling digital products is one thing, but physical products have not ceased to be popular, and being able to feature them on your site would be of great benefit to your growing online empire.

Ecwid lets you sell both and even includes a free option so you can start selling right away. There is one downside to this though – it limits you to just 10 products and you cannot sell digital products through it. But if you are selling physical products, this is always a good place to start.

Another advantage of Ecwid is that it is not a plugin, which means you can use it to sell on other platforms as well as WordPress. For example, the Venture plan (£ 15 per month or £ 150 per year), not only increases your inventory to 100 products, it allows you to sell digital files (up to 25 GB), and you can also sell on Facebook. and Instagram).

Business (£ 35 / month or £ 350 / year) includes Amazon and eBay in your arsenal, connects you to MailChimp for email marketing, and brings the product count to 2,500.

And Unlimited (£ 99 / month or £ 990 per year) has removed all limits on how many products you can sell in your store, and even gives you your own iOS and Android shopping apps.


(Image credit: Shopify)

The easiest way to create an online e-commerce store

Reasons to buy

+Great for beginners+Manage everything for you

Setting up an ecommerce site, especially if you’re not tech-savvy, can be tricky business. Shopify aims to alleviate the situation by handling everything for you.

Like Ecwid, it’s not actually a plugin, so you can use the service outside of WordPress if you want. As you might expect, it also allows you to sell digital and physical products, but as an added bonus, this service allows you to take payments both digitally and in person – perfect if you have a storefront.

As with the others, there are monthly fees ranging from $ 29 to $ 299 per month, depending on what features you need. On top of that, there are additional fees for each payment transaction (from 2.9% to 2.4%, depending on the tier you choose), and, if you’re not using Shopify’s own payment system ( which is powered by Stripe), it charges you an additional 2% to 0.5% per transaction (again, this is a sliding scale depending on your level).

This may sound like a lot, especially if you are just starting out and have few products to sell. Fortunately, there is also a Lite plan with just the basics for just $ 9 per month.

(Image credit: WordPress)

4.WP EasyCart

An affordable WordPress plugin for all your ecommerce needs

Reasons to buy

+Free option+Affordable subscription

Like Shopify, WPEasy Cart is for businesses that want a service to handle all the hard work for them. Unlike Shopify, it’s just a WordPress plugin, but the upside is that it’s much more affordable.

You have two options: Professional for $ 69 per year (you read that correctly: it’s per year, not per month), or Premium, for $ 99 per year. There are also free options to get you started.

You can sell just about anything you want with this plugin, from physical products to digital downloads (such as videos and eBooks), subscriptions, and even gift cards. There is even an option to request donations.

There are several payment options available to suit your preferences, such as Stripe, Square, or Paypal – the free tier charges a 2% fee per transaction, the others don’t.

Unlimited products, categories and groupings are available for all levels – even the free – but obviously the best – like Apple and Google Pay support, coupons, promotions, links to Quickbooks and MailChimp, etc. ., are reserved for paying customers.


(Image credit: WooCommerce)

A popular and versatile ecommerce plugin for WordPress

Reasons to buy

+Free option+Highly customizable+Large library of third-party extensions

WooCommerce is one of the most popular ecommerce plugins on the WordPress platform, but that shouldn’t come as a surprise since it is owned by Automatic, the creators of WordPress and Jetpack.

According to Built With Statistics, it is the most used ecommerce plugin in the top 1 million sites.

The plugin itself is free, and just like WordPress, comes with a large library of third-party extensions – and most of them come at a price.

The idea behind WooCommerce is personalization – you can create the perfect shopping experience to meet your exact needs by installing the add-ons you need. In that regard, it’s a fantastic solution for DIY enthusiasts and those who are comfortable with such complexities. In fact, it’s hard to beat. But it can be overwhelming for those who prefer not to open the hood to see what makes the plugin work.


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