(NEXSTAR) – Chipotle is giving away burritos on Thursday in honor of National Burrito Day 2022, but if you’re hoping to get a free meal, you’ll have to head to the metaverse to get one.
The fast-casual chain is teaming up with online gaming platform Roblox to give away 100,000 burritos to the first players to successfully roll a burrito using the ’90s-themed Chipotle Burrito Builder video game.
Winners will earn enough in-game currency, Burrito Bucks, to redeem for an applicable entry code on the Chipotle app or website. The game will go live on April 7 at 3:30 p.m. PDT.
“Chipotle Burrito Builder is inspired by Chipotle fans on social media who have compared the complexity of rolling burritos to playing a video game,” Chipotle said in a press release.
The Burrito Builder experience “teleports” players back to 1993, the year Chipotle was founded. After choosing a uniform and unlocking additional 90s uniform options, players will go to work behind the counter.
“Players will need to drag and drop the correct ingredients into the tortilla at the bottom of the screen before the tortilla reaches the end of the line. Finally, players will need to complete the customer’s order by rolling the burrito using the arrow keys before the burrito timer runs out. If the player does not build the full burrito order before the tortilla reaches the end of the line or does not roll the burrito before the limit burrito roll time, game over.”
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There will be real-time leaderboards and from April 7-13, the top five contestants at 11:59 p.m. PDT will win free burritos for a year.
In honor of National Burrito Day, Chipotle is also offering a free Queso Blanco side or topping to members that rewards members who use code NBD2022 to order through the website or app.
Last year, Chipotle gave away $100,000 worth of burritos and bitcoins to celebrate National Burrito Day.