Facebook Reels expands to 150 countries and will now show at the top of the feed


Facebook Reels is going global with the company rolling out the feature to 150 countries along with new features. In a Facebook post, Meta CEO Mark Zuckerberg wrote, “Reels is already by far our fastest growing content format, and today we’re making it available to everyone on Facebook. in the world. We want Reels to be the best place for creators to connect with their community and earn a living, which is why we’re also launching new monetization tools.

Reels, the short video format and Meta’s answer to TikTok, became a major hit on Instagram and also helped the company’s photo and video sharing platform grow much faster in markets like India, where TikTok was banned in 2020. Last year Facebook also rolled out Reels to its main app, although this was limited to the United States.

Facebook will also allow creators to earn money from these reels and expand testing of layered ads, starting with banners and stickers. In an official Newsroom post, Facebook says the Reels feature will be available on iOS and Android in over 150 countries and users will be able to view them from the Watch tab of the Facebook app.

The company will also have a new Reels label at the top of the feed on the app and display “Reels suggested in feed” for certain countries. He already does it on Instagram. These Suggested Reels also include those from people you don’t already follow.

The post adds that half of the time spent on Facebook and Instagram is spent watching videos, with Reels dominating. As for monetization, Facebook will also create direct monetization options for Facebook Reels through ad revenue sharing and fan support.

“We are expanding testing of Facebook Reels overlay ads to all creators in the United States, Canada, and Mexico, and additional countries in the coming weeks. We’re starting with two formats: banner ads that appear as a semi-transparent overlay on the bottom of a Facebook reel, and sticky ads: a static image ad that can be placed by a creator anywhere in their reel. “explains the message. . Facebook says these ads will not be interrupted and creators will receive a portion of ad revenue.

Additionally, any creator in the United States, Canada, and Mexico who is part of the company’s in-stream ads program is automatically eligible to monetize their publicly shared reels with ads. By mid-March, these tests will be extended to creators in nearly every country where in-stream ads are available, the post adds.

Facebook will also be testing Stars on Reels in the coming weeks. In this case, users can buy and send stars to a creator while watching these reels. These stars are meant to show their support for the creator and they earn revenue from it.

The company will also perform “brand suitability checks, including publisher lists, blocklists, inventory filters, and delivery reports for banners and stickers” for reels in each region. . This will give “advertisers more control over how their ads appear in places they don’t consider appropriate for their brand or campaign,” the company said.

Facebook has also been testing “full-screen, immersive ads” running between reels since October 2021. It will roll them out to more locations around the world in the coming months.

Reels on Facebook will continue to have the same functionality as the format on Instagram. This includes the ability to “remix” a reel with another public reel on Facebook. Additionally, reels can be 60 seconds long on Facebook, and users have the option to save a draft before posting.

Facebook will also “roll out music video tools that will make it easier for creators who post live-recorded or long-form videos to experiment with different formats,” in the coming months.


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