Finally, Facebook can say that it is not the most toxic social network | Marina hyde

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Bes rights, these should really be what we might euphemize as Donald Trump’s “hidden years”. Although we might not expect him to immediately descend to full Howard Hughes of the Late Era – four inch nails and boxes of tissues on the feet – the aesthetic of this third act of Trump’s American life looked tragicomic promising.

The 45th President would experience an excruciatingly outrageous post office twilight in Mar-a-Lago, screaming like a 19th hole Lear about his lost kingdom, mixing his sad buffet of trans fats along the line at communal restaurants in his house / club hybrid of clingy members, and grabbing the mic at on-site weddings to assure bemused guests that he was days, if not hours, away from getting groundbreaking tales in such and such a state.

What’s somewhat confusing is that Trump has done it all, but is clearly still the frontrunner to win the Republican nomination in 2024. The saving grace so far has been that you have to be engaged enough to research his thoughts. . Trump’s attempts to offset his various social media bans so far have tended to be lo-fi. There is a mailing list that people can subscribe to, and for less than a month there was a blog-style outlet called “From Donald J Trump’s officeWhich looked a lot like a fax machine running from the floor next to his toilet.

But now – or at least soon – he’s launching his own network, TRUTH Social, a name that sounds like the most committed liar on Earth. As he said this week: “We live in a world where the Taliban are very present on Twitter, yet your favorite American president has been silenced… It is unacceptable. I am delighted to be posting my first TRUTH on TRUTH Social very soon… Everyone asks me why isn’t someone standing up to Big Tech? Well, we will be soon!

Anyway, here we are. Really the only entity for which this is good long-term news is Facebook, which – against all odds – now at least has the promise of a social network more toxic than its own. Most timely for Mark Zuckerberg, who currently looks like the middle photo of a magazine cover in which Ratatouille’s goofy boss transforms into Voldemort. In the last few days, it feels like Mark will need more than metaverse plans and a change of corporate name to distract from the various shits he took in his own bin.

So, to the last impending Facebook briefing, also scheduled for next week – one that people are currently only aware of thanks to Facebook’s warning. The news was posted by Facebook himself to his Twitter account, which makes him a non-scientist 30% more credible than anything posted on a Facebook account. But still not what you would call “credible”.

A snorting tweet thread saw Facebook tracking an investigation based on leaked documents within the company, which is working on what it says is 30 or more reporters from multiple media outlets. Facebook seemed particularly convinced that the publication of the investigation was under embargo – which is tantamount to reading your indictment and complaining about the police it is in. He also seems very upset with the “curation” of the documents, which certainly suggests that the architects of News Feed have suspended the deployment of their self-reflection feature.

Yet, is there a more exciting player in the pre-argument space than Facebook, whose attempts to break out in front of bimonthly exposures of its behavior are quickly becoming an entirely non-threatening part of the energy landscape of the turn of the 21st century? Of course, many of us have long accepted that when the company finally brings about the apocalypse, the event will be followed by a video from Facebook Vice President Nick Clegg: “We’ll do better.” I’m now starting to think that the event might even be preceded by a video from Clegg announcing, “We’ll learn from this. Find out WHAT when darkness falls next week.

For now, Facebook is only convincingly troubled by “disinformation” if it is about itself. We don’t know what will emerge next week, but we can be pretty sure how the firm will react to it. The usual MO for Facebook bosses has been to deny even doing the thing they are accused of, until the position becomes untenable. At this point, they concede that they did anything on a very limited scale, until that position became untenable. Then you have to accept that the ladder was more widespread than initially indicated, but with the caveat that the practice has now ended, until this position was the last to become untenable.

Clear evidence that the practice never ended and, in fact, has only spread will come with aggressive reminders that it is not and has never been technically illegal. If and when anything has been found to be technically illegal, Facebook will accept the fall fine in their ocean, with general immunity for all senior officers, and return to the first stage of the cycle. We rinse ourselves; they repeat.

So we’ll have to see how the brave startup TRUTH Social fares in the landscape created by Facebook. But it’s already strange to think that Zuckerberg himself toyed with the idea of ​​a presidential race relatively recently, spending part of 2017 on a “listening tour” that included truck stops in the swing states and so. right now. The Facebook overlord has since appeared to have abandoned the plan, presumably realizing at some point that it would be a demotion. After all, presidents these days are actually junior staff.



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