How and where to add them

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Would you like to receive more traffic from social networks?

According to an Alexa study, social media networks drive 0.8% – 12.2% of website traffic, with news and information websites receiving the most social media traffic.

One way to drive social media traffic to your website is to encourage your website visitors to share your content with their social media connections.

In this article, we are going to show you how to add social sharing buttons to your website to increase social media traffic to your website.

Where should you use social sharing buttons

What is the most shareable content on your website?

Most likely, if you have a blog, this will be your blog content.

Think about what content on your website people will most want to share and make sure the content has social sharing buttons.

The exception, based on some studies, is for pages with a specific call-to-action.

According to VWO, clicks to the main CTA (add to cart) button increased by 11.9% when social sharing buttons have been removed from the landing page.

The best approach to making changes to your website is to perform A/B testing.

Make sure the main goals of the page benefit from adding social sharing buttons.

How Top Publications Use Social Share Buttons

Since news and information sites receive the most social media traffic, let’s see how the major news sites use social sharing buttons.

From Billboard.com, you’ll see social sharing buttons placed at the top of articles, below the title.

Screenshot from Billboard.com, December 2021

Some social media experts claim that this is not the best location for social sharing buttons.

Ideally, visitors won’t decide to share an article until they’ve read it.

The entrepreneur solves this problem with its social sharing buttons.

When you start scrolling an article, the social sharing buttons appear at the top right of the screen.

Social Share Button EntrepreneurScreenshot from Entrepreneur.com, December 2021

This option allows readers to share the article as soon as they are ready, even if they haven’t finished it.

Yahoo Sports offers a similar feature on its website.

Their social sharing buttons float to the side of the screen as you scroll through an article.

Yahoo social sharing buttonsScreenshot from Yahoo.com, December 2021

It also allows readers to share the article when they are ready, instead of having to scroll all the way to the top of the article or to the end.

Harvard Business Review offers social sharing buttons at the top of the article as well as at the bottom of the article, under the author credits.

HBR social sharing buttonsScreenshot from HBR.org, December 2021

Unfortunately, these social sharing buttons will not be available to people who do not complete the article.

Publishers like CNET hide social sharing buttons with a simple share icon at the top of their posts.

CNET social sharing buttonsScreenshot from CNET.com, December 2021

Visitors won’t see individual social sharing buttons until they click the share icon.

This means that many visitors may not even notice these buttons.

Average platform users get social sharing buttons at the top and bottom of their posts.

Also, when someone selects a small amount of text, it can be tweeted.

Medium social sharing buttonsScreenshot from TowardsDataScience.com, December 2021

With this approach, you can get shares from the start of the post, the end of the post, and personalized tweets throughout.

As you can see, there are several ways to implement social sharing buttons in your content.

If your readers are used to visiting one of these blogs or other popular blogs, they should be familiar with the sharing options available.

Official social sharing buttons

Most major social networks offer their own official social sharing buttons.

Twitter, for example, offers customizable buttons for your website visitors to share your content, follow you on Twitter, mention you on Twitter, tweet with a hashtag, or send a private message.

Twitter social share buttonScreenshot from Twitter.com, December 2021

Meta for Developers offers a Facebook Share button configurator.

It lets you choose from different Facebook share button styles, including box counter, button counter, or no counter.

Facebook social sharing buttonsScreenshot from Facebook.com, December 2021

Pinterest offers a widget builder similar to Twitter and Facebook so website owners can create Pin and Save buttons for their website content.

Pinterest social sharing buttonsScreenshot from Pinterest.com, December 2021

Social Sharing Plugins and Apps

To enable additional sharing options, such as email and sharing on other social networks besides Twitter and Facebook, you’ll need the help of a social sharing plugin or app.

These plugins and apps work with specific website platforms to help your visitors share your content with their email and social media connections.

Here are some of the most popular social sharing tools that you can use to enable social sharing on your website.

Most work on multiple platforms beyond WordPress.

1. Share this

ShareThis is a free service that lets you add social sharing buttons to your WordPress or Shopify website.

They offer both inline social share buttons and social share buttons that float to the side of your content.

2. Add this

add this is another social sharing service that lets you add buttons to websites on several popular platforms, including WordPress, Shopify, Tumblr, and Blogger.

AddThis offers several placement options, including inline social sharing buttons and social sharing buttons that float to the side of your content.

3. Add to All

AddToAny Social sharing buttons also work on a variety of website platforms, including WordPress, Tumblr, Drupal, and Joomla. AddToAny offers several placement options like the other plugins above.

4. Shareaholic

sharing addict lets you add inline and floating social sharing buttons to your website. It works with WordPress, Drupal, Tumblr and on any website you can embed code in it.

5.ElfSight

ElfSight is a premium social share button plugin that offers responsive social share buttons with customizable designs and layouts.

It works on most website platforms including WordPress, Shopify, Wix, Weebly and many more.

Conclusion

The key to using social sharing buttons beneficially is choosing the right one for your content.

You need to know which social networks your readers want to share content on and which social networks users are most likely to click through to access your content.

Once you have these social networks in mind, add their social sharing buttons to your content.

Be sure to A/B test different placements and track your social media traffic for any changes.

More resources:


Featured image: vladwel/Shutterstock

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