Visual content marketing is all the rage these days. According to a Buffer report, marketers see images and videos as the important aspect when creating and posting content.
Why is that ?
Because the majority of our audience are visual learners. Humans are hardwired to process visual stimuli faster than textual information and hold onto them longer, too.
If you’re skeptical, think of those over a billion users glued to their Facebook or Instagram feeds every day.
This is why visual content is essential to your content marketing strategy. It can be leveraged to achieve a variety of goals – from lead generation to brand awareness and more.
If you are looking to grow your small business, you may want to consider incorporating visual content marketing into your plan. The first step would be to understand how to use visual content strategically and that is the subject of this article.
Why Use Visual Content Marketing For Your Small Business?
Visual content marketing is a powerful tool that marketers use to achieve great results. Whether you are just starting a website or developing it, always focus on images, videos, GIFs, and infographics as they capture users’ attention and improve website uptime.
There are other ways that visual content marketing benefits small businesses. Check them out below.
1. Use images to show off your brand in the best light.
Well, images have become an integral part of every blog or social media post. While these images immediately make your content more engaging, there are many other benefits to them besides aesthetic value.
Images can be used to make your brand and content more relevant to the target audience.
Let’s say you own a travel blog. In your posts, when you include photos of the actual destinations you’ve covered on your trip, your content comes to life.
Businesses are using something as simple as memes on Instagram to market their brands in a unique way. Compelling images have the power to transport readers. Once you are able to emotionally connect with users, you can lead them to desired actions.
Need an example?
Check out this one:
Pet Project Organics has chosen to market its dog shampoo by including a real dog in the image. It makes the idea of ââpampering your pet all the more real.
Did you get the idea?
There are other ways to harness images for your small business visual content marketing. You can share behind-the-scenes footage of your team preparing for an event, a preview of a product just before launch, and more. This type of content stimulates people’s curiosity, making them follow you more closely.
Here’s another example to understand the value of visual content:
Micro and mini influencers use compelling visuals while posting on various social media platforms to increase engagement. This lowers the cost of influencer marketing and small businesses can also use this type of marketing to increase their business income.
2. Leverage videos to boost customer engagement
Videos have become the preferred form of media for marketers, according to a survey by HubSpot.
Well, that’s no surprise considering the kind of engagement videos can generate.
Videos as part of a visual content marketing strategy can be used effectively to state a problem and lead your audience to a step-by-step solution. There are some cool video editing apps that make the job of marketers a lot more fun.
Videos of all kinds are a great tool for boosting customer engagement and improving conversion rate as well. There are many types of videos you can create. Just make sure your video thumbnails grab the attention of your audience and encourage them to click and watch your video.
Depending on what you want to achieve, you can invest in animated how-to videos, tutorials, webinars, product demos, and more. Product reviews and customer tutorials add immense value to your brand’s authenticity.
You can explore some of the best social media platforms for sharing videos and find out how you can improve engagement and lead generation.
Adding an explanatory video to your homepage is a great idea to dramatically improve the user experience. On the other hand, when posted to your social networks, videos can generate more organic traffic.
One of the easiest ways to make your blog posts more engaging is to include images that represent stats and numbers. By sharing well-researched and interesting statistics with your audience, you capture their attention.
When you back up your claims with real statistics, you can successfully build topic authority. You can get creative in the way you represent statistics by using colorful charts and tables to make them even more appealing. Visual content marketing improves the credibility of what you convey through an article or blog.
People are more likely to share an informative visual with their friends. So be sure to mark charts based on the stats you create for your blog post.
Infographics are a unique visual content marketing tool with a combination of text and graphics. For those who want to skip reading an entire blog post and still want to know all the useful information, infographics work great.
Take a look at this simple yet awesome infographic from App Annie. It publishes some âneed to knowâ numbers on the mobile platform in a bold and uncluttered way. Readers will quickly receive this information without having to read the pages of a report.
In order to make an awesome infographic, you can explore high quality infographic templates. The colors, shapes, and overall visual appeal of the infographic are as important as the information it represents. When a story goes through the entire design of an infographic, you make boring numbers more exciting.
5. Get a better user interface with visually interactive content
How wonderful would it be if your readers could interact with the visual content? That’s right, your options for visual content marketing aren’t limited to static images, infographics, and videos.
Readers can click on an interactive image or hover over a graphic to respond or retrieve the information they are looking for. Visually interactive content instantly makes your blog or article more impressive than a static image.
Interactive quizzes, charts, or maps are great ways to increase visitor engagement. You can add a fun quotient to your interactive visuals by also including pop-ups and animations. Apart from that, you can also add a form as a pop-up to increase the conversation. You can create visual and interactive forms using the best online form builder.
6. Build brand awareness with visual user-generated content
Social media marketing is one of the important digital marketing strategies and the visual user generated content on these platforms adds a whole new dimension to your marketing efforts.
Every day we come across tens of thousands of pictures or videos posted by ordinary people talking about their favorite brands. This is invaluable, fresh and original content that small businesses can use to build their brand.
You can invite your subscribers on social media platforms and newsletter platforms to post photos with your products, create tutorials, product demos, unbox videos, memes, or share real reviews. Further, such interaction boosts brand loyalty and while visual user generated content adds credibility to your brand.
Visual content marketing has evolved as an integral part of content marketing strategy. It’s about more than adding infographics or images to your blog. Visual content marketing adds a new dimension and direction to your digital marketing efforts.
We discussed how a variety of visual content can be used to achieve specific marketing goals.
Which of these visual content formats resonates best with your audience? How would you like to incorporate visual content marketing into your marketing plan? Go ahead and share your thoughts.
Gaurav Sharma is the founder of Attrock, a digital marketing company. He works closely with top marketing influencers and has helped grow many brands, eCommerce businesses, and SaaS businesses. He is also a certified Google Analytics and Google Adwords specialist and regularly contributes to reputable publications such as HuffPost, TechCrunch and many more.