Local businesses and influencers affected by social media shutdown | Saint-Louis news headlines


ST. LOUIS (KMOV.com) – Social media outage worries across the country. The problems on Facebook and Instagram today after a whistleblower sparked a storm against the company. Although the outage only lasted a few hours, local St. Louis business owners say it could have affected them tremendously.

“Just a few Instagram and Facebook posts from Hi-Pointe and Sugarfire, and boom, like a crazy town,” said Mike Johnson.

Johnson owns Hi-Pointe Drive-in, Sugarfire, Chicken Out and more. The St. Louis restaurant mogul uses social media to attract customers and showcase each restaurant’s accomplishments.

“It’s really crucial, it’s the only form of advertising we’ve done in the last few years. We don’t do print ads or anything, it’s basically social media,” Johnson explained.

These are posts on Hi-Pointe, Sugarfire, and Chicken Out’s Instagram account with dripping cheese, meat stacked three feet high, and mouthwatering meals that bring in customers and money. For hours on Monday, Johnson couldn’t post or even see a feed on Facebook or Instagram.

“I’m shocked it’s so easy for this stuff to fall off. I know for some people, they live social media is their life. Yet for us, for our business, it’s not good. Johnson said.

Johnson says he relies on social media to boost his business. However, for other residents of Saint-Louis, social media is a lifeline.

“I just like to go and try the places I’ve heard of and if I like it I like to talk about it and share photos about it. It’s simple,” said Ashley Quisumbing.

Quisumbing is the brain behind STL Gourmets, a local Instagram food account. For Quisumbing, it started as a hobby in 2016. Today, she has gained over 19,000 followers and shares her passion for Saint-Louis cuisine daily. She travels to local places in the region to share her favorite dishes, experiences and moods.

“We’re asleep in the food industry, and I love how everything is local, the small businesses and the old school, and I want to keep that and help that,” Quisumbing explained.

The social media shutdown on Monday affected the business of Quisumbing and the others she promotes.

“I posted for someone doing a new subscription. It’s a whole new idea they come up with and as soon as I posted it was down so I can’t share new information and them. restaurants and businesses can’t get their information out there either, so I think it’s twofold, ”Quisumbing said.

Fortunately, Facebook and Instagram were back around 6 p.m. Monday. Quisumbing and Johnson both claim that if the outlets had been around longer, they could have suffered serious damage.

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