Surfshark is the first VPN provider to launch a popup cookie blocker

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Cookie pop-ups in your browser can distract you while you work, which is why VPN provider Surfshark has added a new feature to its browser extensions designed to block them all together.

For those who are not familiar, cookie pop-ups, also known as cookie consent pop-ups or banners, are notifications that users see when they access websites that must comply with GDPR transparency requirements. . They usually ask users to give their consent for websites to collect browsing information and can be quite annoying.

This is why Surfshark has added a popup cookie blocker to its browser extensions for Chrome and Firefox which is available for free to all users of its VPN service.

Surfshark CEO Vytautas Kaziukonis explained in a press release why the company decided to add a popup cookie blocker to its VPN browser extension, stating:

“When browsing websites, users are frequently forced to accept cookies before they can access content. Unfortunately, too often, designs manipulate users into clicking “yes” when some websites ignore user choices altogether. Inspired by global frustrations, we decided to develop a new feature for our browser extensions that will help bypass cookie consent pop-ups. “

Surfhsark’s cookie pop-up blocker works by using CSS rules and network request blocking to hide pop-up items as well as block specific network requests. However, if both of these methods fail, the feature automatically chooses “accept”.

Whether or not these methods work depends on how a website has implemented its consent cookies. For example, some websites apply cookies to their users by default until they click “reject” while other websites like Google run this item until a user clicks “accept”. “.

While Surfshark’s cookie pop-up blocker is designed to improve the web experience of its users by helping them bypass cookie consent pop-ups, it is not intended to improve privacy. Nonetheless, it could definitely help increase your productivity as you won’t have to waste time clicking “accept” or “reject” when you visit new websites.

Interested users running Google Chrome can test Surfshark’s new cookie pop-up blocker by installing the company’s Chrome extension, while the feature will be added to its Firefox add-on later this year.

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