TikTok opened its first popup location in the UK, allowing fans to interact with successful influencers through the social media app and create their own movies.
The company has partnered with Westfield London to create a TikTok For You home.
It will not be about selling products, although event attendees will receive free merchandise.
Holly Harrison, Fashion and Retail Brand Partnerships, TikTok, says, “Creators are at the heart of the TikTok experience, and being able to celebrate them again in real life with this amazing activation is a once-in-a-lifetime chance for our community to see the food. For You has come to life.
“The experience of video and retail are increasingly intertwined. “
Recipe box venture Gousto has partnered with Spotify on a new platform that will provide recipe recommendations based on the listening preferences of the latter’s users.
Shekel Brainweigh announced the opening of a second stand-alone store in Paris with Monoprix, which is part of the French distribution group Casino.
Located rue De Marseille, it has an autonomous section, which is part of a standard store during working hours, but once closed, the section remains open with unique access control.
Shoppers use a mobile payment app to enter, select their products, and exit.