Microsoft has released an update that appears to have sparked the return of an infamous Windows 10 pop-up alert.
In recent days, Windows 10 users have started receiving a pair of new alerts promoting Microsoft Bing, the company’s search engine. “Microsoft recommends different browser settings. Do you want to change them? The pop-ups read.
Bing alerts were reportedly reintroduced as part of an update to Web browser Microsoft Edge, which recently upgraded to version 91, and is served to Windows 10 users who don’t search through Bing by default.
Windows 10 notifications
Microsoft has long struggled to gain a foothold in the search market with Bing, which has always played Google’s second (and sometimes even third) fiddle.
According to latest Statcounter data, only 2.29% of search queries are made through Bing worldwide, compared to 92.26% of the dominant share enjoyed by the market leader.
With Windows 10 now installed on over a billion devices around the world, Microsoft aims to capitalize on the massive install base of the operating system to give Bing a boost in the rankings.
The new Bing pop-ups would promote a handful of different attributes and features. The former focuses on the news feed and security features, while the latter claims that users can save money by using Bing, through integration with the Microsoft Rewards program.
Alerts give users the option to temporarily close the pop-up or switch to Bing, but don’t provide an easy way to turn off future pop-ups of this type.
To do this, users will need to launch into Microsoft Edge and type “edge: // flags” in the URL bar, which will open a list of “experimental” features. To block future notifications, turn off the “Show feature and workflow recommendations” flag.