Would you buy a new house online? Builder throws this in Central Valley


Century Communities gave homebuyers the opportunity to purchase homes, like the Jasper floor plan seen here in the planned Monarch community in Kingsburg. Photo by Century Communities

published on February 3, 2022 – 11:33
Written by the staff of The Business Journal

Imagine finding a house you want to buy online, filling out a form and putting down a $495 deposit, and voila, you’re under contract to buy the house.

The Colorado-based builder Century Communities is rolling out this digital capability across all of its 40 markets in 17 states, including communities in Fresno and Madera counties, promising in its marketing that “your new dream home is only ‘a few clicks away’.

“The online home buying process helps remove barriers for buyers by providing the home buying experience where and when it’s most convenient,” said Alyson Benn, Vice President of Corporate Marketing for Century Communities. “Ultimately, the virtual experience adds sales opportunities not available under the traditional in-person model, allowing buyers to close a deal anytime, day or night, based on their needs. “

Century Communities launched the online shopping program three years ago, but recently rolled it out to all of its markets. It has communities ranging from Chowchilla to Kingsburg with plans to expand to Tulare and Hanford this year, Benn said.

Benn said Century’s “streamlined” process for online home purchases was an industry first and proven to work. The buyer can browse Century’s website, click the “Buy Now” button for that home, fill out a form, and submit a $495 deposit. The buyer is then officially under contract for the house. Within 24 hours, a member of the sales team connects with the buyer to continue the process.

Century also continues to sell old-fashioned new homes.

“The Century Communities brand continues to support walk-in buyers with our in-person sales teams who help guide buyers through the process, schedule and conduct home visits, offer advice on financing home and more,” Benn said. “The virtual experience just adds opportunities for buyers, to make sure we meet the needs of any buyer. In fact, we see many buyers visit the model home in person and then leave to think about their decision and buy the homes. online later in the evening.”

Although virtual tours of the homes are included online, Benn said many buyers will visit the model home in person, consider the decision, and then purchase the home online later that evening.

Among the communities local online shoppers could choose from is Monarch, which is expected to include 64 residential sites in Kingsburg. Homes in the community start at $400, according to a press release from Century.


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